Social media management
Planned, store-relevant content and page management shaped around the weekly rhythm of retail.
Pick n Pay Franchise Marketing
Retail marketing built forthe way stores actually trade.
Since 2016, Supermarketing has helped Pick n Pay franchise teams turn national campaigns, local offers and everyday store activity into practical marketing that reaches the right communities.
We understand the timelines, approvals, trading pressures and local detail behind the work. That experience changes how we plan—and how reliably we deliver.
Since 2016
Focused on franchise retail marketing
80
Franchise pages supported
46%
Of the franchise estate managed
15
Specialists across the team
Franchise retail experience
National brand. Local trading reality.
Pick n Pay franchise marketing works when national direction and local relevance support each other. We help stores keep that balance without losing pace, accuracy or brand discipline.
National promotions are planned into a dependable weekly content rhythm.
Store-specific offers and community moments receive their own space to work.
Paid reach is used deliberately, with geography and audience matched to the brief.
Comments, questions and complaints are monitored as part of the customer experience.
Retail marketing services
The practical support behind a stronger local presence.
The service mix can be shaped around the store. The common thread is disciplined planning, retail-aware creative and one team taking responsibility for the work.
National campaign alignment
National promotions translated into timely social content that keeps the brand visible and the store current.
Store-specific promotions
Local offers, trading moments and community messages built around what matters to your customers.
Paid-social boosting
Pre-funded, geo-targeted campaigns that extend strong store content beyond organic reach.
Community and customer service
Close monitoring of comments and messages, with practical escalation of complaints and enquiries.
Digital leaflets and campaign artwork
Clear promotional assets for social media, digital leaflets and store-specific campaign support.
Retail photography and content
Planned content for stores, teams, products and trading moments, scoped around the brief and location.
WhatsApp Channel management
A direct, controlled way to share national promotions, store-specific offers and useful updates with followers.
In-store screen management
Marketing collateral converted for screen, scheduled centrally and loaded remotely for the agreed promotional period.
New retail channels
Keep the offer visible beyond the social feed.
WhatsApp Channels and managed in-store screens give franchise stores two more practical ways to put timely offers in front of customers—without adding another daily task for the store team.
WhatsApp Channel management
A cleaner, more direct route to customers.
Share store-specific promotions, national specials and useful updates through an app customers already use every day. Supermarketing plans and manages the channel so communication stays consistent, controlled and useful.
Only approved administrators can publish to the Channel.
Followers can react to and share promotions without turning the Channel into a busy group chat.
Personal telephone numbers remain private.
Paid Facebook activity can help onboard more customers to the Channel
In-store screen management
Turn existing collateral into an in-store selling tool.
Supermarketing can convert approved marketing collateral into screen-ready formats and load it remotely for the promotional period. All the store needs is an Android-enabled screen and a reliable Wi-Fi connection.
Content is adapted to the correct screen format and promotional dates.
Campaigns can be scheduled and updated remotely by our team.
Strategic screen placement supports upselling and cross-merchandising in-store.
The monthly licence keeps the system managed and ready for new content.
A three-part retail model
Align the brand. Make it local. Put reach behind it.
Strong franchise marketing does not choose between national consistency and store relevance. It gives each a clear job.
01
National
Align and publish approved national promotions as part of the store’s ongoing social presence.
02
Store-specific
Add local deals, services, events and community content that give customers a reason to pay attention.
03
Boosting
Use paid promotion to place selected campaigns in front of relevant people within an agreed local area.
One central retail production desk
From brief to digital to print. One team owns the work.
Supermarketing can manage the full marketing-collateral workflow for franchise retail clients. We take the brief, build the campaign, prepare every required format and keep the job moving through approval, digital rollout and print production.
It is a centralised retail desk built around clear responsibility: fewer handovers, one route for feedback and a team that already understands the pace and detail of Pick n Pay franchise marketing.
Centralised workflow
One accountable team, end to end
Receive and check the brief before production starts.
Develop the campaign concept and core promotional artwork.
Adapt approved creative for social, WhatsApp, screens, leaflets and point of sale.
Prepare print-ready artwork and coordinate the production handover.
Manage feedback, approvals, formats and deadlines through one team.
One monthly service
Managed social and boosting, in one package.
There is no need to choose between separate levels of support. Managed social media and boosting support form one monthly service. Store-specific campaigns are scoped separately and billed additionally at the agreed hourly rate.
Included in the standard service
Managed Social + Boosting
One joined-up service for weekly content, page management, customer-response monitoring and planned paid activity.
A structured weekly retail content rhythm
National promotion alignment
Page publishing and customer-response monitoring
Performance visibility and practical recommendations
Geo- and demographic campaign targeting
Campaign setup and administration
Results monitored against agreed campaign objectives
Additional hourly support
Store-Specific Campaigns
When the store needs locally tailored campaigns beyond the standard monthly service, we scope the work upfront and bill it additionally at the agreed hourly rate.
Store-specific promotions and campaign concepts
Competitions and awareness campaigns
Digital leaflets and campaign adaptations
Photography and content production scoped when required
Campaign planning, targeting, setup, administration and reporting are included in the monthly service. Paid media is funded in advance, and access is provided through the appropriate role or partner permissions—we never ask for a social-media password.
Selected retail work
More useful than a wall of logos.
A logo can tell you who we’ve worked with. It can’t show you how the work came together—or what could work for your store. That’s why our retail portfolio is organised by capability, with examples of the thinking, formats and execution behind the work.
Local campaigns, unmistakably Pick n Pay
Store-specific offers, seasonal activity and community messages that stay true to the brand while giving your store a distinct local voice.
Campaign ideas customers can act on
Competitions, product awareness and store moments turned into clear creative, easy-to-follow mechanics and useful campaign formats.
Retail photography and content
Store, team, product and lifestyle photography. The real people and products deserve the spotlight.
Content that feels like your store
Photography and local content that help customers recognise your store, its people, its products and its place in the community.
Campaign case study
A one-week Pick n Pay Dobsonville campaign targeted customers within four kilometres of the store and recorded an eight-times sales result.
Campaign case study
Focused local reach, connected to a trading result
A one-week Pick n Pay Dobsonville campaign targeted customers within four kilometres of the store and recorded an eight-times sales result in the supplied case study.
This is one historic campaign result. Performance varies by offer, audience, location, timing and media conditions.
National perspective, local understanding
Close enough to understand the store. Experienced enough to see the bigger picture.
Our Pick n Pay franchise experience extends across South Africa, with additional retail experience in Botswana. That reach has given us a practical understanding of how customer behaviour, trading priorities and marketing needs shift between regions, communities and individual stores. What works in one catchment area may need a very different approach in the next.
But our view doesn’t stop at store level. As an established authority in franchise marketing, we bring local insight into broader strategic conversations—connecting what happens on the ground with the patterns, opportunities and priorities shaping the wider retail environment.
With team members based in Cape Town, Johannesburg and Bloemfontein, we stay close to regional realities and can plan travel where the brief requires it. The result is support that understands the detail without losing sight of the whole map.
Ready to work with us?