ASSIGNMENT
Photography and video for the first 2026 Gold Cup Trophy Tour stop
Pick n Pay Wellington · Community sport
Back to Work
CASE STUDY 04 / VISUAL STORYTELLING
Pick n Pay Wellington x SA Rugby: local coverage, national reach
A Gold Cup Trophy Tour visit became a story worth publishing.
Supermarketing captured the 2026 Gold Cup Trophy Tour at Pick n Pay Wellington through photography and video. The final image led an official SA Rugby news story with a visible Supermarketing credit, while the edited video extended the moment across Gold Cup social channels.
PROJECT SNAPSHOT
COMMISSIONED BY
Pick n Pay Wellington
SHOOT DATE
29 August 2026
PUBLISHED PROOF
Official SA Rugby news and Gold Cup social channels
PARTNERS
Pick n Pay Wellington, Pick n Pay Gold Cup / SA Rugby and Roots Rugby
THE CHALLENGE
Find the story while the moment is happening.
Live event coverage has to serve the moment and the channels waiting for it. The Trophy Tour brought together a national sponsor, SA Rugby’s community competition, a local store and the people around it. With limited information available ahead of the shoot, the team needed to identify the strongest visual story quickly, capture a press-ready image alongside usable footage, protect the identities of the brands involved and convey the community spirit and emotion behind the initiative.
THE APPROACH
Plan the essentials. Stay responsive. Shape the story.
01
PLAN
Map the must-have moments, likely press requirements and social-video story. Plan stills and motion together so the trophy, setting, people and branded context can all be covered.
02
CREATE
Jason captured the photography and video while Raqual facilitated the interviews. With limited information ahead of the shoot, the team worked responsively to find the community spirit, emotion and intent behind the initiative.
03
DELIVER
Select and finish the press image, shape the footage into a concise vertical video and prepare approved assets for publication across official news and social channels.
PICK N PAY GOLD CUP / THE WORK
Selected work
Press-ready photography
A decisive lead image and supporting stills that gave the Trophy Tour a clear editorial focal point and enough context for formal publication.
Social video
A concise vertical edit that carried the energy and emotion of the visit into a format intended for Facebook and Instagram.
Supporting image library
A wider set of people, place, trophy and branded-detail images that can extend the story beyond one hero frame.
Publication handoff
Finished assets supplied for official use, with the clarity and responsiveness needed when several stakeholders are involved.
MEDIA SEQUENCE
Let the work do the persuading.
One shoot produced a connected visual story: a short-form video carrying the energy and voices of the visit, supported by photography that captured the trophy, the people and the community around it.
THE RESULT
The work travelled beyond the handover.
The final photograph became the lead image for SA Rugby’s official 3 September 2026 announcement confirming the 32-club Gold Cup line-up. The article referenced the Trophy Tour’s first 2026 stop at Pick n Pay Wellington and carried a visible photo credit to Supermarketing.co.za. SA Rugby also asked to share the photography and video on its platforms, extending the work beyond the original activation.
The result is tangible third-party proof of creative work made for use, then selected for official publication.
OFFICIAL SA RUGBY COVERAGE
Pick n Pay Gold Cup line-up for 2026 confirmed
3 September 2026
Photo credit: Supermarketing.co.za
Read the official articleIN THE WILD
Photography, publication and social proof.
The story continued beyond the day itself. Supermarketing’s photography and video were shared through official Gold Cup Rugby channels, turning a local Trophy Tour visit into social content that travelled well beyond the store.
WHAT THIS DEMONSTRATES
One shoot can become a useful story across channels.
- Visual-story planning across stills and motion from one live shoot.
- Publication-ready output for multiple brand stakeholders.
- Content selected and credited by an official national sport platform.
- One activation developed into a reusable press and social asset set.
ONE MOMENT. A STORY WITH REACH.
Turn one live moment into useful content across press, social and owned channels.
Need photography and video that can keep working after the shoot? Apply to work with Creative Desk.